About the product
- SUPERIOR PREFERENCE PERMANENT HAIR DYE Kit: For gorgeous, fade-defying hair color with dimension, look no further. We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk & shine.
- FADE-DEFYING HAIR COLOR: Superior Preference hair color kits have been our gold standard in hair dyes since 1973. There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black.
- L\'OREAL PERMANENT HAIR COLOR: L\'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Cr me.
- LONG LASTING HAIR COLOR: Get beautiful color from L\'Or
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